Kennisconsult

 - loyalty management
 - loyalty management

Loyalty management is gericht op het onderhouden en verbeteren van de loyaliteit van klanten, medewerkers en financiers.
Bron: Kennisconsult


Loyalty Management Tools grow a business's revenues and profits by improving retention among its customers, employees and investors. Loyalty programs measure and track the loyalty of those groups, diagnose the root causes of defection among them, and develop ways not only to boost their allegiance but turn them into advocates for the company. Loyalty Management quantifiably links financial results to changes in retention rates, maintaining that even small shifts in retention can yield significant changes in company profit performance and growth.
source: http://www.bain.com/managementtools/toolsloyaltymanagement.asp?groupCode=2

• Management (management) >> Managementpraktijk (management practice) >> managementtechnieken (management techniques)
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