- voice of the customer innovation
- voice of the customer innovation
Een methodiek waarmee klantenbehoeften en -wensen kunnen worden
geïnventariseerd in het kader van innovatie- of verbeterprocessen.
Bron: Kennisconsult
Voice of the Customer Innovation is a method of identifying and prioritizing
customers' needs and wants to improve product development and service quality.
Using a combination of qualitative and quantitative research techniques,
companies can identify unmet needs, both articulated and unarticulated. Study
methods may include focus groups, individual interviews, ethnography, or other
techniques. The results can help identify new products or services, refine
existing products, improve quality, and create product design
specifications.
source: http://www.bain.com/managementtools/toolsalliances.asp?groupCode=2
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