Kennisconsult

 - public relations
 - public relations
 - relations publiques
 - PR

Het tot stand brengen van een zodanig beeld en begrip omtrent het project bij de projectomgeving, dat optimale verhoudingen ontstaan tussen het project en de projectomgeving.
Bron: Kennisconsult


All functions and activities dedicated to: Maintaining, protecting, and enhancing the image of a concern or its products; or Maintaining or promoting reciprocal understanding and favorable relations with the public at large, or any segment of the public.
The term public relations includes activities associated with areas such as advertising, customer relations, etc.
Source: Max Wideman.com
Copyright: Wideman Comparative Glossary of Common Project Management Terms v3.1 is copyright by R. Max Wideman, March 2002.

• Kerncompetentie (core competency) >> Marketing (marketing) >> Public relations (public relations)
• Management (management) >> * - management >> Projectmanagement (project management) >> Informatie (information)