- Kaplan, Robert
- Kaplan, Robert
Robert S. Kaplan (1940--) is Baker Foundation
Professor at Harvard Business School and co-creator, together with David P. Norton, of the
balanced scorecard, a means of linking a company's current actions to its
long-term goals. Kaplan and Norton introduced the balanced scorecard
method in their 1992 Harvard Business Review article, The Balanced Scorecard:
Measures That Drive Performance. This method has been endorsed by corporate
heavyweights such as Mobil and Sears. The balanced scorecard
envisages executives as pilots with a range of controls and indicators in front
of them, based upon which they make decisions and develop strategies. He has
also published extensively in the fields of strategy, cost accounting and
management accounting. Prior to Harvard, Kaplan was on the faculty and was Dean
of the Tepper School of Business at Carnegie Mellon University.
source: http://www.vectorstudy.com/managementgurus/robertkaplan.htm
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