- hyperconcurrentie
- hypercompetition
Often a characteristic of new markets and industries, hypercompetition occurs
when technologies or offerings are so new that standards and rules are in flux,
resulting in competitive advantages that cannot be sustained. In response,
companies must constantly compete in price or quality, or innovate in supply
chain management, new value creation, or have enough financial capital to
outlast other competitors.
source: http://www.sustainabilitydictionary.com/
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