Kennisconsult

 - consument
 - consumer

1. De eindgebruiker van producten en/of diensten;
2. De meest algemene en alomvattende term voor de afnemers van een organisatie. De term wordt zowel gebruikt in business-to-business-relaties als in de business-to-househould-relaties voor de bestaande klantenkring, alsmede voor potentiele klanten. Er wordt hierbij geen onderscheid gemaakt tussen kopers en gebruikers.
Bron: Kennisconsult


An individual or household that purchases and uses products and services. In sustainable management there is a trend to rethink the notion of a consumer who "uses things up" and, instead, strive to serve customers with services that meet their needs without depleting as many resources. In marketing, the trend is to speak of "customers" when addressing specific people and "consumers" only when addressing the market sector (as opposed to government or business customers).
source: http://www.sustainabilitydictionary.com/

• Omgeving (environment) >> Economie (economics) >> Algemene economie (general economy)
• Kerncompetentie (core competency) >> Ondernemen (undertake) >> Duurzaam Ondernemen (sustainability)
• Kerncompetentie (core competency) >> Marketing (marketing) >> * - Marketing (* - marketing) >> Consumentenmarketing (consumer marketing)
• Kerncompetentie (core competency) >> Productontwikkeling (product development)