Kennisconsult

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Het geheel van activiteiten die er op gericht zijn transacties tot stand te brengen of te bevorderen.
Bron: Kennisconsult

1. Het geheel aan activiteiten gericht op het brengen van goederen van fabrikant naar consument.
2. Het organiseren en richten van alle ondernemingsactiviteiten welke betrekking hebben op het bepalen van de marktvraag en het omzetten van de koopkracht van de afnemer in een effectieve vraag naar een specifiek product of dienst alsmede het brengen van het product of dienst naar de afnemer in overeenstemming met het geldende commerciële concept van de onderneming.
Bron: www.angelfire.com/ca/vlietstra/LOGISTIC.pdf



Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Source: American Marketing Association

The collection of information on market requirements, planning to select and budgeting to pursue segments of those requirements, actively pursuing those segments and analyzing results of the effort to improve the marketing strategy. It includes:
Market research or intelligence Profitability planning Distribution planning Advertising and promotion Creating and keeping customers, and Organizing sales to maximize market share.
Marketing requires seeing the whole business from the client or buyer's point of view. Business development, selling and securing a contract are all subsets of marketing.
Source: Max Wideman.com
Copyright: Wideman Comparative Glossary of Common Project Management Terms v3.1 is copyright by R. Max Wideman, March 2002.

The process of understanding people and markets in order to provide better products and services and differentiate offerings. Marketing consists of both the "inhale" (customer and market research aimed at understanding needs, desires, and cultural contexts as well as competitors), and the "exhale" (the creating of messaging to effectively communicate offerings in appropriate ways). Too often, marketers only focus on the "exhale," concentrating on messaging, sales, advertising, PR, and promotion. This often creates ineffective communications that don't relate to customer needs, wants, or contexts. These are also distinct activities and disciplines in their own rights.
Common marketing processes include:
Market and Customer Research Environmental Analysis Competitive Analysis Market Segmentation Positioning
Marketing should always seek to understand what people need and value in order to inform business strategy about what should be made, not merely how it should be promoted. In this way, organizations can better satisfy true customer needs in meaningful ways. When customers are truly satisfied, they are more likely to form lasting, loyal relationships with the organizations and brands that provide these solutions. They may also, likely, be more satisfied while consuming less.
source: http://www.sustainabilitydictionary.com/

• Kerncompetentie (core competency) >> Marketing (marketing) >> Marketing Algemeen
• Kerncompetentie (core competency) >> Ondernemen (undertake) >> Duurzaam Ondernemen (sustainability)
• Management (management) >> * - management >> Projectmanagement (project management) >> Omgeving (environment)
• Kerncompetentie (core competency) >> Verkoop (sales)