Kennisconsult

 - marktonderzoek
 - market research

Onderzoek naar ontwikkelingen en omstandigheden ten aanzien van klanten, concurrenten, producten en markten van een organisatie. Marktonderzoek kan kwalitatief of kwantitatief van aard zijn.
Bron: Kennisconsult


A technique for improving project performance by surveying the industry. For example, by researching published data on the construction industry, it may be possible to schedule the construction of a project at a time when tenders will be more competitive. Market research may also reveal new or more economic materials, systems and methods for incorporation in the scope of work.
Source: Max Wideman.com
Copyright: Wideman Comparative Glossary of Common Project Management Terms v3.1 is copyright by R. Max Wideman, March 2002.

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