Kennisconsult

 - best alternative to negotiated agreement
 - best alternative to negotiated agreement

Het - voorafgaand aan onderhandelingen - onderzoeken welke alternatieven er zijn voor het geval de onderhandelingen mochten mislukken. Als er goede alternatieven voorhanden zijn, dan versterkt dat de onderhandelingspositie aanzienlijk.
Bron: Kennisconsult


An acronym described by Roger Fisher and William Ury which means Best Alternative to a Negotiated Agreement. It is the alternative action that will be taken should your proposed agreement with another party result in an unsatisfactory agreement or when an agreement fails to materialize. If the potential results of your current negotiation only offers a value that is less than your BATNA, there is no point in proceeding with the negotiation, and one should use their best available alternative option instead. Prior to the start of negotiations, each party should have ascertained their own individual BATNA.
Source: www.negotiations.com

A resistance level in negotiations corresponding to the best option outside the current relationship.
Source: Max Wideman.com
Copyright: Wideman Comparative Glossary of Common Project Management Terms v3.1 is copyright by R. Max Wideman, March 2002.

• Management (management) >> Managen (to manage) >> Onderhandelen (to negotiate)