Kennisconsult
relationship marketing
- relationship marketing
- relationship marketing
Een marketingstrategie die er op is gericht goede en hechte relaties te onderhouden met bestaande klanten.
Bron: Kennisconsult
Relationship marketing is an approach to marketing which emphasizes the continuing relationships which should exist between the organization and its customers,
with the emphasis on customer service and quality.
Relationship marketing is therefore primarily a concept which adds customer service and quality to the traditional marketing mix of product, price, promotion and place.
source: Michael Armstrong, A Handbook of Management Techniques
- Management (management) >> Managementpraktijk (management practice) >> managementtechnieken (management techniques)
- Kerncompetentie (core competency) >> Marketing (marketing) >> Marketing Algemeen
- Kerncompetentie (core competency) >> Service (service)
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