- blauwe oceaan strategie
- blue ocean strategy
- blauer Ozean Strategie
Strategie die er op gericht is tot op heden niet bestaande behoeften te ontdekken en te vervullen.
Bron: Kennisconsult
Red Oceans are all the industries in existence today—the known market
space. In the red oceans, industry boundaries are defined and accepted, and the
competitive rules of the game are known. Here companies try to outperform their
rivals to grab a greater share of product or service demand. As the market space
gets crowded, prospects for profits and growth are reduced. Products become Commodities or
"Niche market, and cutthroat
competition turns the ocean bloody. Hence, the term red oceans.
Blue oceans, in contrast, denote all the industries not in existence
today—the unknown market space, untainted by competition. In blue oceans, demand
is created rather than fought over. There is ample opportunity for growth that
is both profitable and rapid. In blue oceans, competition is irrelevant because
the rules of the game are waiting to be set. Blue ocean is an analogy to
describe the wider, deeper potential of market space that is not yet explored.
The corner-stone of Blue Ocean Strategy is 'Value Innovation'. A blue ocean
is created when a company achieves value innovation that creates value
simultaneously for both the buyer and the company. The innovation (in
product, service, or delivery) must raise and create value for the market, while
simultaneously reducing or eliminating features or services that are less valued
by the current or future market. The authors criticize Michael Porter's idea that successful businesses
are either low-cost providers or niche-players. Instead, they propose finding
value that crosses conventional market segmentation and offering value
and lower cost.
Source: http://en.wikipedia.org/wiki/BlueOceanStrategy
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