Kennisconsult

 - elaboration likelihood model
 - elaboration likelihood model
 - modèle de probabilité d'élaboration
 - Ausarbeitungswahrscheinlichkeitsmodell

The ELM is based on the idea that attitudes are important because attitudes guide decisions and other behaviors. While attitudes can result from a number of things, persuasion is a primary source. The model features two routes of persuasive influence: central and peripheral. The ELM accounts for the differences in persuasive impact produced by arguments that contain ample information and cogent reasons as compared to messages that rely on simplistic associations of negative and positive attributes to some object, action or situation. The key variable in this process is involvement, the extent to which an individual is willing and able to 'think' about the position advocated and its supporting materials. more
source: University of Twente

• Management (management) >> Managementtheorie (management theory) >> Theorieen (theories)
• Randvoorwaarden (prerequisites) >> Communicatie (communication)