- swot-analyse
- swot analysis
- analyse FFPM
- SWOT-Analyse
Analyse van de sterktes, zwaktes, kansen en bedreigingen van een organisatie of een account. De afkorting staat voor:
Strengths (sterktes), Weaknesses (zwaktes), Opportunities (kansen) en Threats (bedreigingen).
Bron: Kennisconsult
Examines the strengths and weaknesses of the organization
internally and opportunities and threats externally.
Source: Adnan, MBA: HR Glossary from A to Z
An acronym for a common approach to marketing and strategic planning that
emphasizes comparisons between companies and/or products and services to find
'holes' or positions in the market that represent more successful market
opportunities as well as threats that should be alleviated.
Strengths = A comparison listing of competing company, product, or service
strengths for the purpose of identifying which strengths a company or offering
might have uniquely that can be leveraged for better market opportunity.
Weaknesses = A comparison listing of competing company, product, or service
problems for the purpose of identifying which weaknesses a company or offering
might need to strengthen in order to be successful.
Opportunities = A comparison listing of a company's, product's, or service's
greatest strengths compared to competitors' strengths and weaknesses.
Threats = A comparison listing of a company's, product's, or service's
greatest weaknesses compared to competitors' strengths and weaknesses.
Ideally, the comparison lists of strengths and weaknesses should be derived
through the process of Environmental Modeling or Research and the list of
competitors should include at least one 'Competitor X', that is, a competitor
that isn't commonly referred to that could become a competitor through plausible
developments
source: http://www.sustainabilitydictionary.com/
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