onder de lijn activiteiten

 - onder de lijn activiteiten
 - below the line activities


Alle verkoopbevorderende activiteiten die niet verlopen via reclamemedia als radio, tv, pers en internet, maar gericht zijn op specifieke doelgroepen.
Bron: Kennisconsult


BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group. It uses less conventional methods than the usual ATL channels of advertising, typically focusing on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates. BTL services may include those for which a fee is agreed upon and charged up front.
BTL is a common technique used for "touch and feel" products (consumer items where the customer will rely on immediate information rather than previously researched items). BTL techniques ensures recall of the brand while at the same time highlighting the features of the product.
Another BTL technique involves sales personnel deployed at retail stores near targeted products. This technique may be used to generate trials of newly launched products.
source: http://en.wikipedia.org/wiki/Belowtheline(advertising)

Kennisconsult
Laatst bijgewerkt: 21-04-2013
Thema: *niet toegekend*
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