Kennisconsult

 - affect referral
 - affect referral

Bij dit type consumentengedrag maakt de consument de keuze voor een product op basis van al eens eerder gemaakte afwegingen.
Bron: Kennisconsult


In the context of consumer behaviour it refers to a simplified decision rule by which consumers make a product choice on the basis of their previously established perceived overall ratings of the brands considered, rather than on specific attributes.
source: http://design-marketing-dictionary.blogspot.com/2009/11/affect-referral-decision-rule.html

Affect Referral is yet another type of choice strategy employed by consumers. This is a special type of choice strategy that assumes the consumer has previously formed overall evaluations of each choice alternative. Instead of using evaluative criteria, the consumer simply retrieves these global evaluations from memory.
Source: www.acrwebsite.org

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