- digital strategy
- digital strategy
Digital strategy is the process of specifying an organization's vision,
goals, opportunities and initiatives in order to maximize the business benefits
digital investments and efforts provide to the organization. These can range
from an enterprise focus, which considers the broader opportunities and risks
that digital potentially creates (e.g., changes in the publishing industry) and
often includes customer intelligence, collaboration, new product/market
exploration, sales and service optimization, enterprise technology architectures
and processes, innovation and governance; to more marketing and customer-focused
efforts such as web sites, mobile, eCommerce, social, site and search engine
optimization, and advertising.
source: http://en.wikipedia.org/wiki/Digitalstrategy
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