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 - voice of the customer innovation
 - voice of the customer innovation

Een methodiek waarmee klantenbehoeften en -wensen kunnen worden geïnventariseerd in het kader van innovatie- of verbeterprocessen.
Bron: Kennisconsult


Voice of the Customer Innovation is a method of identifying and prioritizing customers' needs and wants to improve product development and service quality. Using a combination of qualitative and quantitative research techniques, companies can identify unmet needs, both articulated and unarticulated. Study methods may include focus groups, individual interviews, ethnography, or other techniques. The results can help identify new products or services, refine existing products, improve quality, and create product design specifications.
source: http://www.bain.com/managementtools/toolsalliances.asp?groupCode=2

• Kerncompetentie (core competency) >> Innoveren (innovate) >> Innoveren Algemeen (innovate, general)
• Management (management) >> Managementpraktijk (management practice) >> managementtechnieken (management techniques)