Kennisconsult

 - online communities
 - online communities

Een verzameling individuen welke communiceren rondom een gezamenlijk interesse gebied, waarbij de communicatie mede door technologie mogelijk gemaakt wordt.
Bron: http://www.marketingfacts.nl/


An online community, a form of Internet-based social networking, is a two-way communication tool that allows organizations to interact with their employees, customers, and partners through computer networks. It can replace face-to-face communications or serve as an additional way of reaching out to customers and other constituencies. Social-networking software allows online community participants to interact through a range of media, separately or in combination. They range from email and instant messaging to text-based chat rooms and forums with voice, video text and avatar capabilities. Organizations may utilize existing social-networking sites, such as Facebook or LinkedIn, or create their own communities. Customer communities are a way to quickly gather new ideas; improve communication, branding and marketing; and increase customer loyalty. Employee communities are used to collect input for innovation, provide regular updates, conduct discussion forums and develop "wikis." By tapping into the multimedia capabilities in social-networking software, companies also can display and sell products, solicit and respond to feedback, and rapidly correct misinformation.
source: http://www.bain.com/managementtools/toolsonlinecommunities.asp?groupCode=2

• Management (management) >> Managementpraktijk (management practice) >> managementtechnieken (management techniques)
• Randvoorwaarden (prerequisites) >> Informatie (information) >> Internet (internet)
• Randvoorwaarden (prerequisites) >> Communicatie (communication)