- kantelpunt
- tipping point
A way of looking at the way change happens in the world, put forth by Malcolm
Gladwell in his bestselling book, The Tipping
Point. The book contends that ideas, behaviors, messages, and products
spread through society similar to disease, and that societal changes are like
epidemics: a tiny force can cause enormous shifts. The “tipping point” is the
moment in an epidemic when a virus reaches “critical mass”.
source: http://www.sustainabilitydictionary.com/
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