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social marketing
- social marketing
- social marketing
The positioning and segmenting of consumers by socially-driven concerns and
the development of strategies and solutions that will meet their needs and
desires while advancing their social agenda. Products and services which satisfy
or appeal to these consumers are often use advertising and promotion that makes
social or values-based claims about their manufacturing, use, or disposal.
In addition, social marketing includes the representation of a company,
product, or service as supportive of one or many social issues, whether or not
these claims are sincere or accurate.
source: http://www.sustainabilitydictionary.com/
- In voorbereiding (in preparation) >> nederlands
- Kerncompetentie (core competency) >> Ondernemen (undertake) >> Duurzaam Ondernemen (sustainability)
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