- meaning
- meaning
The deepest level of significance at which an organization’s products,
services, or experiences can touch a customer. “Meanings” are the ultimate
ideals that explain the significance of our lives. Recently, marketing theory
has integrated meaning into corporate strategic development.
Meaningful experiences evoke these ultimate ideals in a measurable amount of
time, and make them real for us. These experiences are the essential ingredients
of a fulfilling existence. Meaningful experiences create the most lasting and
deepest connections with others, products, services, and the companies that
provide them. Meaningful experiences are often more valued than other offerings
and can pre-empt the success of other offerings in the market.
source: http://www.sustainabilitydictionary.com/
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