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groenwassen
- groenwassen
- greenwashing
A term merging the concepts of “green” (environmentally sound) and
“whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form
of marketing or public relations that links a corporate, political, religious or
nonprofit organization to a positive association with environmental issues for
an unsustainable product, service, or practice.
In some cases, an organization may truly offer a “green” product, service or
practice. However, through marketing and public relations, one is wrongly led to
believe this “green” value system is ubiquitous throughout the entire
organization.
source: http://www.sustainabilitydictionary.com/
- Kerncompetentie (core competency) >> Ondernemen (undertake) >> Duurzaam Ondernemen (sustainability)
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