- ethonomie
- ethonomics
Een economisch stelsel, waarbinnen ethiek en ethisch handelen uitgangspunt zijn en een normerende rol vervullen.
Bron: Kennisconsult
According to FastCompany:
"The end of the modern financial system as we know it has cleared
the way for an era of ethical economics, or "Ethonomics." We live in a world
that's resource-constrained but ingenuity-rich. So an upstart generation of
entrepreneurs--and innovators within the world's biggest companies--are founding
businesses that are good for the world as well as the bottom line. They are
practicing social change through urban revitalization, sustainable agriculture,
green IT, alternative energy and online community-powered investing. Any
business that claims to be truly sustainable and innovative should be
increasingly efficient with energy and natural resources, transparent and
accountable, and good on balance for people and other living things. Ethonomics
is a hybrid of technology, design, and social responsibility, and at Fast
Company we believe it is the future of business.
But we're not breathless cheerleaders for every daisy-splashed widget that
comes down the pike. We have a skeptical eye out for greenwashing by large and
small companies alike, and are impatient with lofty claims that stray too far
from the marketplace or from Main Street. Our duty is to keep it honest; our
promise to our audience is to keep our coverage clear-eyed and entertaining. In
the reality-based world of ethonomics, good results are more important than good
intentions."
source: http://www.sustainabilitydictionary.com/
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