- ecologische marketing
- ecological marketing
Developed in the 1990s, a marketing approach to highlight products and
production methods that improve environmental performance, further ecological
causes, or solve environmental problems. Marketing products and services on
these effects is growing but not all environmental claims are accurate. Some
might be examples of green-washing. Ecological marketing works well with some
groups of users, in particular "True-Blue Greens" or other groups oriented
toward ecological causes. Commonly referred to claims include “non-toxic” and
“bio-degradable.” However, these claims may turn-off other customers who are
sceptical of environmental claims.
source: http://www.sustainabilitydictionary.com/
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