ecologische marketing

 - ecologische marketing
 - ecological marketing


Developed in the 1990s, a marketing approach to highlight products and production methods that improve environmental performance, further ecological causes, or solve environmental problems. Marketing products and services on these effects is growing but not all environmental claims are accurate. Some might be examples of green-washing. Ecological marketing works well with some groups of users, in particular "True-Blue Greens" or other groups oriented toward ecological causes. Commonly referred to claims include “non-toxic” and “bio-degradable.” However, these claims may turn-off other customers who are sceptical of environmental claims.
source: http://www.sustainabilitydictionary.com/

Kennisconsult
Laatst bijgewerkt: 08-01-2016
Thema: *niet toegekend*
Dit begrip is gekoppeld aan de volgende thema(s):

Verder zoeken naar ecologische marketing

Selecteer hieronder het begrip in de taal waarin u verder wil zoeken. Vervolgens verschijnen de beschikbare zoekvragen voor die taal.

     ecologische marketing
     ecological marketing
Algemeen
(20)
Literatuur
(28)
Lessen
(9)
Gereedschap
(6)
Multimedia
(21)
De praktijk
(13)
Algemeen
(15)
Literatuur
(18)
Lessen
(7)
Gereedschap
(6)
Multimedia
(17)
De praktijk
(14)

Heeft u opmerkingen/suggesties omtrent dit begrip? Klik hier om deze door te geven.