Kennisconsult

 - goede doelen marketing
 - cause related marketing

Marketingpartnerschap tussen een profit- en een non-profit-organisatie met als doel er allebei voordeel aan te hebben. Denk bv. aan de postcodeloterij en zijn goede doelen.
Bron: Kennisconsult


Cause-related marketing occurs when a company states that a small part of the purchase price will be contributed to support a specified worthy cause.
source: Philip Kotler in The A to Z of Corporate Social Resonsibility, John Wiley & Sons Ltd, ISBN 978-0-470-68650-8

The association of a for-profit company with a non-profit organization or government agency, to promote the company's products or services while raising money or awareness for the non-profit or agency. Cause-related marketing is generally thought of as distinct from corporate philanthropy because the corporate dollars involved are not outright gifts to a nonprofit organization and, therefore, not tax-deductible.
source: http://www.sustainabilitydictionary.com/

• Kerncompetentie (core competency) >> Marketing (marketing) >> Marketing Algemeen
• Kerncompetentie (core competency) >> Ondernemen (undertake) >> Duurzaam Ondernemen (sustainability)