- de basis van de pyramide
- bottom of the pyramid
A term developed by Stuart Hart and C. K. Prahalad at the Center for
Sustainable Enterprise and now popularized by Prahalad’s book, The Fortune at
the Bottom of the Pyramid. It refers to the poorest people in the world.
These people tend to pay more for the same food, products, and borrowing than
rich people and are usually underserved by markets and services. Contrary to
most expectations, because of their numbers, they still represent a huge market
if affordable products and services can be offered to them.
source: http://www.sustainabilitydictionary.com/
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