- red ocean industries
- red ocean industries
Red Oceans are all the industries in existence today—the known market
space. In the red oceans, industry boundaries are defined and accepted, and the
competitive rules of the game are known. Here companies try to outperform their
rivals to grab a greater share of product or service demand. As the market space
gets crowded, prospects for profits and growth are reduced. Products become Commodities or
"Niche market, and cutthroat
competition turns the ocean bloody. Hence, the term red oceans.
Source: http://en.wikipedia.org/wiki/BlueOceanStrategy
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