- De 10 geboden voor mediagebruikers
- 10 commandments for media consumers
Deze lijst van tien geboden voor mediagebruikers is ontwikkeld door Cees Hamelink en ze kan worden gebruikt als gedragscode voor een correcte omgang met allerlei informatiebronnen.
Bron Kennisconsult
10 Commandments for Media Consumers is a checklist that provides media consumers
the awareness needed to correctly evaluate mass media communications.
The
Ten Commandments for Media Consumers is a checklist developed by Cees Hamelink
in his article “Ethics for Media Users”, published in the European Journal of
Communication, December 1995. Hamelink, active in the field of ethical
journalism and media accountability, suggests awareness to three categories of
media consumers: viewers, readers and listeners.
He argues consumers must
severely question the freedom, quality and responsibility of media. They must
not only beware of the nature and scope of media messages, but also take on
proactive behavior when called to respond to persuasive messages. For this
reason he developed the following Ten Commandments:
1. Be an attentive and discriminating media
consumer.
2. Actively fight against any form of censorship.
3. Do not obstruct editorial independence.
4. Do not accept or endorse any form of
racism and sexist behaviors undertaken by media.
5. Always look for alternative sources of information.
6. Claim multiple supplies of information.
7. Protect your own privacy.
8. Be yourself a reliable
source of information, in order to provide an accountable
Word-of-Mouth.
9. Do not involve yourself in mercenary, corrupted or biased
journalism.
10. Demand accountability from media producers.
The author
recognizes a lack of flexibility and intuitiveness as a main limitation in the
use of his 10 Commandments. He argues that his framework must be contextualized
and adapted to each situation. The primary goal of Hamelink’s Ten Commandments
is to provide general guidelines to media consumers and not strict rules.
Consumers’ responsiveness to media can depend upon demographic variables,
culture, values and lifestyles.
Bron: http://communicationmodel.blogspot.com/20100101archive.html
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