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medium theorie
- medium theorie
- medium theory
Medium theory focuses on the medium characteristics itself (like in media
richness theory) rather than on what it conveys or how information is received.
In medium theory, a medium is not simply a newspaper, the Internet, a digital
camera and so forth. Rather, it is the symbolic environment of any communicative
act. Media, apart from whatever content is transmitted, impact individuals and
society. McLuhan's thesis is that people adapt to their environment through a
certain balance or ratio of the senses, and the primary medium of the age brings
out a particular sense ratio, thereby affecting perception.
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source: University of Twente
- Randvoorwaarden (prerequisites) >> Informatie (information) >> Informatie, Algemeen (information, general)
- Management (management) >> Managementtheorie (management theory) >> Theorieen (theories)
- Randvoorwaarden (prerequisites) >> Communicatie (communication)
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