Kennisconsult

 - taalverwachtingstheorie
 - language expectancy theory
 - théorie de l'espérance linguistique
 - Theorie der Spracherwartung

Language Expectancy Theory is a formalized model about message strategies and attitude and behavior change. Message strategies include verbal aggressions like fear appeal, explicit opinions and language intensity which are more combat. Language Expectancy Theory assumes that language is a rule-governed system and people develop expectations concerning the language or message strategies employed by others in persuasive attempts (Burgoon, 1995). Expectations are a function of cultural and sociological norms and preferences arising from cultural values and societal standards or ideals for competent communication. more
source: University of Twente

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