- framing theorie
- framing theory
- théorie du cadrage
- Rahmungstheorie
The media draws the public attention to certain topics, it decides where people
think about, the journalists select the topics. This is the original agenda
setting 'thought'. In news items occurs more than only bringing up certain
topics. The way in which the news is brought, the frame in which the news is
presented, is also a choice made by journalists. Thus, a frame refers to the way
media and media gatekeepers organize and present the events and issues they
cover, and the way audiences interpret what they are provided. Frames are
abstract notions that serve to organize or structure social meanings. Frames
influence the perception of the news of the audience, this form of
agenda-setting not only tells what to think about, but also how to think about
it.
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source: University of Twente
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