agenda setting theory

 - agenda setting theory
 - agenda-setting theory


Een visie op massacommunicatiemiddelen, zoals kranten, televisie, etc., die stelt dat de media bepalen waarover wij praten.
Bron: Kennisconsult



Agenda setting describes a very powerful influence of the media - the ability to tell us what issues are important. As far back as 1922, the newspaper columnist Walter Lippman was concerned that the media had the power to present images to the public. McCombs and Shaw investigated presidential campaigns in 1968, 1972 and 1976. In the research done in 1968 they focused on two elements: awareness and information. Investigating the agenda-setting function of the mass media, they attempted to assess the relationship between what voters in one community said were important issues and the actual content of the media messages used during the campaign. McCombs and Shaw concluded that the mass media exerted a significant influence on what voters considered to be the major issues of the campaign. more
source: University of Twente

Kennisconsult
Laatst bijgewerkt: 13-12-2018
Thema: *niet toegekend*
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